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Survey Best Practices
π Introduction
Explain the purpose, how responses will be used, time estimate, and confidentiality assurances.
π Question Flow
Start with general warm-up questions, progress to specific ones, place demographics near the end.
π¬ Clear Wording
Use simple, unambiguous language. Avoid jargon, double-barreled questions, or emotionally loaded terms.
βοΈ Neutral Phrasing
Avoid leading respondents. Keep questions neutral and unbiased.
π― Answer Options
Make options exhaustive and mutually exclusive. Include "Don't know" or "Prefer not to answer" when appropriate.
π Question Variety
Alternate between question types (Likert scales, multiple choice, open-ended) for better insights.
π§ͺ Pilot Testing
Test with at least 5 respondents before broader deployment to validate clarity and flow.